Stencil 1

Stencil1 is a street art-inspired brand founded in 2004 by artist, painter, graphic designer and DIY enthusiast Ed Roth. In the 1990s, Ed created art while operating and curating the Williamsburg gallery Who Do We Appreciate, showcasing affordable art and giving soon-to-be well-known artists, like Dalek and Mike Giant, a place to be seen. Ed’s affinity for street art and stencils grew while running the gallery.


Ed pioneered a new stencil movement that straddled the line between street art and the nation’s DIY obsession. By creating a market for edgy, fun, and art-inspired designs, Stencil1 reclaimed stencils from the craft store ducks and made them cool. Ed’s work endorsed customization and creativity above all else, tapping into the consumer’s desire to have a one-of-a-kind product at an off-the-shelf price.


Stencil1 has become more than just a stencil company — it’s a cutting-edge design brand, and Ed is a compass continually pointing toward the next trend. Stencil1 has an organically grown social media following and devoted fans who don’t miss a Stencil1 event. Stencil1.com’s fun, easy-to-follow how-to videos and creative tools are the essence of the brand. Stencil1 continues to evolve as the brand seeks new collaborations, design licensing, and custom DIY events.